Exciting outdoor advertising

Exciting outdoor advertising

According to a survey result of TNS Market Research Company, up to 80% of Ho Chi Minh City's population likes to travel on the street. With this data, it is easy to understand why outdoor advertising activities have become more exciting recently. Previously, when hearing about outdoor advertising, many people immediately thought of billboards. Large sized foxes on rooftops, outside walls of high-rise buildings, along highways, river banks...

 
New concepts
In the past, when hearing about outdoor advertising, many people immediately thought of large billboards on rooftops, outside walls of high-rise buildings, along highways, river banks... This is One of the traditional types of outdoor advertising, people in the industry call it "billboard". However, according to a new concept, outdoor advertising is understood as "out of home" (OOH), which means all types of advertising that impact consumers when they step outside the house they live in. According to this concept, many types of advertising, even though they are "indoor", are still classified as "outdoor", for example advertising in elevators, supermarkets, public telephone booths, movie theaters, and lobby of restaurants. building…

Currently, there are many different types of outdoor advertising available. Depending on the nature of the product or service that needs to be advertised, customers choose the appropriate form of advertising from four basic types: "billboard" is high-level advertising, suitable for advertising raw materials and goods. industry, construction, post and telecommunications or long-term consumer products such as televisions, refrigerators, cars... Meanwhile, low-level "street furniture" advertising such as bus shelters and kiosks or banners on the street, suitable for everyday consumer products such as fast food, cosmetics, etc.

There are also types of mobile advertising (transit) on means of transport and other forms of advertising in the form of displaying images, conveying messages in crowded commercial and service areas, expressed through Posters, brochures, leaflets... are collectively called POSM (points of sale materials). In addition to traditional forms of advertising such as drawing boards, light boxes, electronic projection boards..., many advertising companies are exploiting high-tech advertising types such as LED screens, LCD screens, touch screens. interactive effects (with consumers), 3D projection techniques into space (holovision)...