Use outdoor advertising to attract attention to your business

Use outdoor advertising to attract attention to your business

Ranging from electronic billboards, ads on buses and taxis, to ads on coffee cups at the corner coffee shop, outdoor advertising can be the most cost-effective tool. The most eye-catching and creative way to attract attention to your business.

In just a few years, this type of outdoor advertising has exploded and grown the second fastest after the Internet. There are a number of factors driving this boom, including advances in outdoor media technology, changing demographic and behavioral factors, as well as the breakup and high cost of other types of media.

Although large businesses such as Procter & Gamble, Verizon, Coca-Cola and McDonald's make full use of outdoor advertising, outdoor media is essentially a local marketing medium. According to the Outdoor Advertising Association of America, seven out of 10 outdoor ads serve local businesses.

One of the most attractive features of outdoor advertising for local businesses is its absolute flexibility, high ability to be recognized by the masses and reasonable cost when compared to other brands. media such as television and newspapers.

Flexibility

There are thousands of options for outdoor advertising. Here are just a few:
  - Billboards: This is of course the most famous type of advertising as well as the easiest to see and last the longest (before television, radio and the Internet). Technology in recent years has paved the way for digital billboards, which run different messages for the same location, making this type of advertising economically viable and scalable. change quickly and easily.
  - Street advertising: Businesses can bring messages to the neighborhoods on bicycle baskets, bus trunks, phone booths, newsstands, kiosks and advertising in stores.
   - Transportation: Including airports, buses and taxis.
   - Other means: The options do not stop here. Businesses can advertise on cups and containers in local restaurants, on bags of businesses providing dry cleaning services, on gas cylinders, on delivery trucks, or even on the big screen in public. local theaters before the movie opens.

The opportunity was accepted by the majority

More and more people are spending time out of their homes every day, traveling from home to work or going to shopping malls, sports complexes or community events. This makes outdoor advertising a highly visible marketing tool for your business. Try to calculate how many people will pass through a crowded boulevard, you will immediately see how effective outdoor advertising is.

Cost reasonableness

While the cost of advertising on TV or in newspapers can far exceed a business's marketing budget, outdoor advertising is still a cost-effective form thanks to its creativity in conveying messages and its ability to High impact on the community. This type of advertising costs less than other types of local media. Outdoor advertising can be "tailor-made" for a certain residential area, which minimizes waste when advertising products to non-target audiences. Likewise, outdoor advertising can attract a lot of attention if the business's goal is to target a mixed community.

Source: All business